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We are proud to have contribute to this article in the Gazette about Montreal’s Etsy artists! You can read the whole shebang on this page(we are on page 4, last paragraph).
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Nous sommes fières d’avoir contribuées à cet article de la Gazette à propos des artists Etsy de Montreal. Vous pouvez lire le tout sur cette page (en anglais, nous sommes à la dernière page, dernier paragraphe).
La présentation
Il y a plusieurs façons de présenter vos objets.
La clé est de présenter ses créations de manière claire et facile à manipuler.
Les clients aiment regarder, essayer et si tout est mêlé … c’est moins tentant.
Utiliser différentes couleurs de nappes pour séparer vos collections
Utiliser des séparateurs ou des présentoirs.
S’assurer que tout est visible.
Vous pouvez faire de petites fiches informatives sur les produits que vous vendez.
Vous pouvez afficher les prix sur chaque objets ou bien les regrouper.
Il est important de s’appliquer à ce que votre image ressemble le plus possible à ce que vous vendez.
Vous pouvez les écrire à la main ou monter des documents informatiques et les imprimer.
L’essentiel c’est que le client doit être au courant de votre prix.
Aérez l’espace! Le dicton le dit si bien: Trop c’est comme pas assez!
Quand c’est très chargé, on a tendance à manquer des créations ou de passer tout droit.
Objet très important quand on vend des bijoux ou tout autre accessoire.
Vous pouvez même l’agencer à vos produits!
Une nappe unie pour bien voir vos produits.
Je conseille unie parce que les tissus imprimés vont attirer l’attention du client et le but c’est de regarder vos oeuvres!
Apportez des épingles pour bien fixer votre nappe et enlever les plis indésirables.
Cartes d’affaires, flyers, concours…
Répandez la bonne nouvelle, vous êtes là!
Votre marketing!
Présentation personnelle
Vous vendez des bjoux! Portez les! :)
Je recommande de vous vêtir du même style que ce que vous vendez.
Le tout doit s’agencer.
Être fier de ce que l’on vend.
L’enthousiasme est attirant!
Aller au devant.
Accueillir le client.
Présenter son produit.
Donner l’information.
Certains me diront qu’ils sont gênés, mais c’est avec la pratique que tout débloque!
Se tenir debout c’est se mettre au même niveau que le client.
C’est de lui parler en face a face.
D’être directement en contact avec lui.
En étant assis, on est plus écrasé et à une position inférieure.
Croyez moi ça marche et on est plus dans l’action!
Paméla!
Nous savons que vous pourriez être très occupés les 48 heures avant le Fringe Bazaar. Il y’a pleins de petits détails qu’on oublis ou qu’on pense oublier. C’est pour cela que je vous ai préparer une petite liste à cocher de choses à apporter durant l’évènement.
Copier et coller celle-ci dans un document Word et imprimez-là! Vous pouvez également y rajouter d’autres éléments plus personnels à votre situation.
Liste de choses à ne pas oublier
[ ] Caisse ou petite pochette où mettre l’argent
[ ] Argent/monnaie
[ ] Calculatrice
[ ] Cartes d’affaires et/ou promotion diverse
[ ] Factures pour vos clients.
[ ] Livre pour inscrire vos ventes
[ ] Sacs plastiques et/ou papier pour vos clients.
[ ] Liste de prix s’ils ne sont pas affichés
[ ] Lunch ou argent pour s’acheter un lunch
[ ] Bouteille d’eau
[ ] Tissus/Nappe pour recouvrir la table
[ ] Crayons divers
[ ] Cahier de notes
[ ] Duct tape
[ ] Ciseaux
[ ] Épingles à couches
[ ] Vos présentoirs
[ ] Votre marchandise! 
Optionnel mais toujours pratique:
[ ] Papiers mouchoirs
[ ] Advil/Tylenol
[ ] Appareil-Photo
[ ] Quelque chose sur quoi travailler lorsque c’est tranquille.
[ ] Un(e) bon ami(e) pour tenir la table avec vous!
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We know that you may be very busy 48 hours before the Fringe Bazaar. There are all kind of little details that you will forget or think that you will. This is why I wrote you a list with everything I think will be useful for the event and that you can check-mark.
Copy and past it in a Word document and print it! Feel free to change or add anything that applies more to your situation.
My craft fair list
[ ] Money box or little pouch to put your money in.
[ ] Cash money/pennies
[ ] Calculator
[ ] Business cards and/or any promotion
[ ] Customer receipts
[ ] Sales notebook
[ ] Plastics or paper bags for your customers
[ ] Price list
[ ] Lunch or cash money to buy yourself a lunch
[ ] Bottle of water
[ ] Large piece of fabric to cover your table
[ ] Pencils
[ ] Notebook
[ ] Duct tape
[ ] Cissors
[ ] Safety pins
[ ] Your display stand
[ ] Your merchandise.
Optionnal but could be useful:
[ ] Tissus
[ ] Advil/Tylenol
[ ] Camera
[ ] Something to work on when it’s quiet.
[ ] A good friend to help you out!
We wanted to congratulate Paméla Desrosiers, one of our founding members, who, since last Thursday, is the winner of the «coup de coeur du jury» prize in the Arts and culture category for the Women’s Entrepreneurship challenge from Compagnie F for her business PinkPam.com.
Three hurrays for Pam!
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Nous voulons féliciter l’une de nos membres fondatrices, Paméla Desrosiers, qui depuis jeudi dernier, est la lauréate du prix «coup de coeur du jury» dans la catégorie Arts et culture du Défi de l’entrepreneuriat au féminin 2008, organisé par Compagnie F pour son entreprise PinkPam.com.
Trois Hourras pour Pam!
As y’all know, the Fringe Bazaar is -yikes- in two weeks! SO in order to prepare yourself, we have worked up an easy guide as how to prepare yourself to the Craft Fair.
In this write-up, we will chat about Marketing and Cupcakes. You’ll see!
MARKETING YOURSELF BEFORE THE EVENT- NOW PAY ATTENTION!
There are a lot of ways you can do your PR thing pre-event. The important thing is that you DON’T skip it. So, first off, you’ll have to write down some DOWN TO EARTH sales goals. Maybe you have some other goals, like you want to increase your mailing list, or you want to network the heak-out! Whatever thoses are, keep them in mind before, into and after the event. Now the challenge is to come up with a PR campaign which will get you to acheive those goals, thus, the planification begins!
Ok. Now the tricky part. I CANNOT give you foulproof-sales-garantied ways to market your products. Sorry, but the best person to do so is yourself; you are the one who knows inside-out your goodies. BUT I can give you ideas in general way:
1- BLOG-BLOG
You have a blog? Great! I assume you have already posted that you will be part of the Fringe Bazaar. Don’t forget time-place! You can also with google maps place in your post a snazzy map. I would put the official flyer somewhere in the margin so it won’t get bump out with new posts.
Also, if you have a blog - which you should have by now if you read the fine lines - you can make a small series like «how I’m preparing myself to the Fringe bazaar», with day-to-day steps. And pictures, people love pictures!
2-MAILING LISTS
Mailing list are cool! The Montreal Craft Mafia uses PHPlist, which is free (you have to download it onto your servor). There are also paying Mailing list online software if you don’t have a servor. So yeah, Mailing list: you should send at least two releases, one like next week, an another as a reminder.
3- ONLINE NETWORKS
Facebook-Myspace… thoses friend-network sites are now a must to a successful marketing campaing. Word to mouth is THE BEST MARKETING WAY EVER. You can now create a group or a fan page of your business, and also an event page to invite your friends to it. It’s kinda like a mailing list, but without the stress of being put into the SPAM folder!
Flickr: they are TONS of Flickr groups in which you can market your products. The Montreal Craft Mafia has one, are YOU in it?
4- FORUMS
Forums: Etsy peeps know already the CRAMPED forums. Hey, I’ve got a solution for you to avoid being drowned down: let’s do a common Fringe Bazaar PR post, and let’s keep it a flow together! You can do the same thing in other forums you participate in.
5- PRESS
Press: Getting press coverage for your goodies can be hard to get. The trick is to have an interesting angle in your press pitch. Don’t just say: I will have my delightfull goodie for sale at the Fringe Bazaar. Say: You too can participate in a handmade life by visiting myself and 60 other fab vendors at the Fringe Bazaar. You know, make you press pitch a larger picture, not just about a sale. Editors LOVE it when you have an interresting angle which they can almost copy/paste. Also, some advices when pitching to blogs and editors: be friendly AND professional. Don’t attach large files to your e-mail if not requested. Try to find the right person to whom you will adress your e-mail. Avoid making spelling errors. Don’t be pushy! And finally, send a thank you note if you get published!
6- PROMO-PROMO-PROMO!
Now, online marketing is mostly very low cost, which is great when you don’t have gazillions to put into ads and promos BUT, in my experience, it’s not enough to have the best PR campain eva’! Here are other things to do:
Print and photocopy the official flyer or make one yourself and go distribute it anywhere you can think of! ALWAYS have them on yourself so you can pass them along. Give them to your jolly-gang so they can help you distribute them.So there you go. There are others things you might come up with and I think that part of being successful in business is by being creative in you PR campaings. Don’t forget to have business cards; don’t just write your email on a piece of paper! Be professional and put some effort into it! If you want some advice on how to create your business cards, check out this post by myself.
Hope it helped! We are into our own PR campain, but with our collective effort, we will make this event successfull and fun!
Tags: FRINGE Bazaar, Marketing, PR, Valerie